Pandora Beada Sale topsy Apple inc has acquired

Apple buys financial services Pandora Beada Sale topsy Apple inc has acquired social media search and stats startup topsy, an unusual buy for a hardware focused company that has made few forays into social networking. Apple confirmed buying but would not say why it bought the company, which concentrates on analyzing twitter data and providing insights into current sentiment on a variety of topics. The ipad and iphone maker often does the law calls"Bolt on to"Purchases, small deals to acquire technology that then gets built-Into existing or future products.Many of its acquisitions usually have been angled toward improving hardware. This is what year, it paid a reported usd 350 million for israeli 3d chip maker primesense ltd, perceived as an effort to feature gesture technology into its devices.And then in 2008, it paid a reported usd 280 million for a semiconductor designer that eventually yielded the prevailing line of processors that power the iphone and ipad. Apple's main difficult in social media has revolved around ping, a music centered social sharing network that was at one point built-Into its itunes app.The active ability, that will lets users post music tracks they liked to a news feed, didn't catch on and was closed. But the califoia gadget maker has been increasingly making it simpler for people to share photos, videos and news through its devices and directly to social networks such as twitter and facebook. It also will work itunes radio, an online streaming music service that competes with pandora and may benefit from topsy's data on consumer sentiment. Apple full-Coverage 0.9 percent lower on Monday and was holding steady in after hours committing. Supposition on apple's motives ran the gamut on monday, but some skillfully developed thought it likely that the company which continually tries to enhance its iphones, ipads and macintosh computers industry by storm ever strengthening competition from the likes of samsung electronics is looking to beef up customer facing software. "From an usage opinion, they (more here) can utilize it for the app store and itunes, said gartner expert carolina milanesi, who added that topsy maybe used, including, to better serve app pointers to users. "And apps, it is really extraordinary good recommendations, she suggested. "It's much harder Pandora On Sale to see what folks use and why, Apple also bought app search tool chomp yr after, with the purpose of sprucing up its online apps store, still one of huge in the mobile industry along with google inc's play for android devices. Phoenix based topsy is one twitter's partners, enjoying direct access to the messaging service's billions of tweets over ages and has indexed all them to make them readily and rapidly search able.

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